“Get the Grip” – Continental strengthens loyalty program for specialists.

Continental , one of the world's largest manufacturers of tires for motorcycles, commercial vehicles and cars, based in Korbach, Hesse, Germany; has always developed, tested and produced tires suitable for every motorbike: tourer, sport tourer, sport, enduro, cruiser, motorcycle and scooter in 24 centers located throughout the world. Many manufacturers (including BMW, Husqvarna, KTM and Moto Guzzi) choose the brand for standard use in the production of their motorcycles in Europe, Japan and the United States with a network of official dealers and loyal motorcycle workshops.

Continental precisely in Italy it has decided to strengthen the loyalty of customers and specialists with the new program: " Get The Grip"...for us it constitutes an important complement to the commercial activity. The goal is to work in partnership with retailers to make the end customer experience as high quality as possible… communication materials and personalization elements are qualifying details that enhance the workshop and bring it closer to the Continental world which is made up of technology, safety and performance... The strategy envisages a growth of the sales points and a significant investment in this activity, which allows us to work in synergy with the distributors and, through the their networks, to effectively control the territory. I am convinced that Get the Grip is an important program for motorcycle tire professionals who, every day, offer their customers professionalism, a guarantee of quality and safety in their work.” states, Fabio Borelli Continental Business Manager.

In addition to a supply of advertising and display media suitable for enhancing the environment of the point of sale, the program will include: the inclusion of the point of sale concerned on the Continental dealer locator site, with further visibility, the possibility of being chosen for the creation of events venues and dedicated offers. A proposal that will be greatly appreciated by the motorcyclist/end user who, as is known, in addition to being passionate, is constantly looking for useful information.