Ernesto Marinelli: “I bring the racing methodology to Termignoni”

termignoni – The official announcement arrived in recent weeks, but now the adventure begins Ernesto Marinelli as Product Director and Technical Director of termignoni. An important leap in Ungono's career which has its roots in Ducati and more generally in competitions: "This collaboration was born first and foremost from the excellent relationship I have always had with Luigi Termignoni, first, and with Michele and Marco Burnengo, afterwards. But also from many other things: from my passion for exhausts and fluid dynamics, which has accompanied me since university and to which I have always liked to pay attention, but above all from the desire to be an accomplice in the process of relaunching the company, in its generational change. Over the years I have had the opportunity to deal with different aspects of the motorcycle world: this new experience will allow me to see something else, to have an even broader vision. Then, being able to organize and manage the team of design and R&D technicians with further autonomy is a great motivation because I believe that only by having a close-knit and compact group is it possible to give the best. I am presented with a very stimulating challenge as well as a great opportunity for growth".

"With me he will certainly bring the method that competitions give you and the overall vision. Racing experience teaches you to simplify complexities using simple solutions, teaches you to prioritize and optimize your time - he added -. It is a very useful approach for the development of new products because it allows you to obtain results by trying to find the right answer at the right time. I also carry with me a passion for exhaust systems, which represent a fundamental part of aesthetics and performance on a motorbike. The skills given by experience are important but I also think that in life you never stop learning and certainly having a positive attitude and an open mind is essential to do a good job".

Q: The world of motorcycle exhausts has evolved a lot and has recently expanded into new market segments, but there is still a lot to do: “It's true, it's a much more difficult market than it was ten years ago. The super sports segment has shrunk, while the other segments are growing. This is because the variety of demand has increased, so having an extended range of products has become essential. From this point of view, Termignoni with its range already responds to various needs. But we will focus on this front, aiming to strengthen current partnerships and establish new ones, to broaden the variety of the offer both in the applications requested by manufacturers but also in the free aftermarket. I believe that today the competition is very tight. There are very strong competitors on an industrial level and others very concentrated on specific sectors. I think that Termignoni continues to be a reference that makes Italian craftsmanship and creativity its strong points. Made in Italy and design must continue to be our strength, together with the speed with which we launch new products. The development of new technologies and materials must be an important reference to remain a leader in this sector".

The closing could only be on the programs and objectives in the near future: “AWe already have a large list of new products to create, the new V4 from Borgo Panigale will require a very special design, we want to grow in the range dedicated to BMW and another sector on which we will push is the slip on segment which represents an important entry level for the range. I would also like to create a customization possibility to ensure that each motorbike can have a personalized product based on the model and the needs of the customer/rider. The objectives? I expect a company that grows but remains flexible and versatile, that knows how to respond to market changes and the needs of its customers quickly and precisely, a characteristic of which Termignoni is already a protagonist. If I had to make a comparison, I would say that Termignoni among its competitors must not transform into a ship difficult to steer in a sea full of obstacles but remain an agile and fast motorboat that knows how to change course and speed when necessary. It's a young and dynamic company so I expect it to maintain this ability to be flexible. Our production must not be mass production but must maintain the artisanal care typical of those who aim for quality before quantity. We must invest in technology and research into new materials to always guarantee excellence, but without ever betraying the artisanal nature that characterizes it. Ultimately, this is precisely the strength of Termignoni: the craftsmanship made possible by the people in whom the company has always believed and invested".