Eicma launches #Retrovisioni

EICMA – Eicma, an event dedicated to 2 wheels, launches #Retrovisioni, its first photographic challenge on Instagram, organized in collaboration with the Instagramers Italia community. “I believe that Eicma today has a new responsibility: that of creating 2-wheel culture and fueling curiosity for this wonderful world, made up of imagination, dreams, emotions and a lot of passion.” declared Veronica Crippa, communications manager of the event,

Eicma is no longer just the place where world innovations in the sector are revealed every year, it is also the key to access many different fields: from travel to literature, from urban mobility to cinema. From this awareness the idea of ​​#Retrovisioni was born”. Anyone with an Instagram account can participate simply by capturing details, secrets and emotions with their smartphone (or favorite camera) through the rearview mirror and posting them with the tags #Retrovisioni and #Eicma. “Of course with the engine off!”, the organizers recommend.

The images in the #Retrovisioni gallery will find space not only on the official account of the Exhibition, but the most significant ones will become part of the "hall of fame" of Eicma 2016: a real photographic exhibition set up inside the pavilions of the World Motorcycling Exhibition, which will be open to the public from 10 to 13 November 2016 at Rho Fiera Milano.