EICMA: the first of eleven NFT digital rarities from EICMA'S ROAD COLLECTION launched

EICMA, the International Two Wheel Exhibition, introduces the first of the eleven digital rarities that make up the inaugural collection of non-fungible token (NFT) EICMA'S ROAD COLLECTION. The event officially enters Web 3.0, proposing a path along its history. The number one NFT represents the animated evolution of the logo of the Milanese event, while the other ten, released gradually soon, will offer a selection of the most representative posters of the event from 1914 until the most recent period.

The news

The trade fair event is scheduled between 8 and 13 November 2022, the first two days dedicated to the press and operators, while the public of enthusiasts will be able to access it from 10 November and this year for the first time they are also involved in the discovery of the NFT ofEICMA'S ROAD COLLECTION. The discovery of the entire collection will not end online, but will continue during the days of EICMA. We would like to point out a treasure hunt reserved for visitors on the entire exhibition perimeter of the event, among the pavilions of Fiera Milano in Rho.
They will take part in the event over 1300 brands from 43 countries and it promises to be an edition eagerly awaited by numerous two-wheel lovers, attracted by the innovations in the sector and by the entertainment in the outdoor areas.

Image: EICMA