EICMA: ahead of the event at the pavilions of Fiera Milano in Rho

Just under three months from ª 78 di EICMA, provided for by the 23 al 28th November at the pavilions of Fiera Milano in Rho, the renamed International Two Wheel Exhibition represents one of the most eagerly awaited events in the exhibition center and another important test bed for what concerns safe presence, interaction and efficiency.

A new logo

An event of international interest with several big names operating in the two-wheel sector and expected at the new edition. Recently the new logo of the exhibition event and the new name: International two-wheel exhibition. A rebranding project with a name that underlines the global aspect and tradition of the event, going beyond the wording "cycle and motorcycle". The new logo, then, always includes a red color with the EICMA logo protagonist on the outside. Redefined the same visual elements, i.e. the circle and the fork.

Safety

Allowing all participants to be present in complete safety, Fiera Milano has worked on guidelines on the methods for carrying out the events also applied on the occasion of EICMA.
The constant use of the mask is highlighted for all those who enter. By respecting the provisions laid down, it is possible to move between the stands in peace. Particular attention was paid especially to the entrance, the pedestrian and vehicular access gates were redefined with correct management of transit flows. The use of digital technologies to automate entry procedures has also been implemented. A neighborhood app allows you to access a series of services including fast track, booking to stop in restaurant areas organized to encourage proper distancing and also booking parking.

Image: EICMA