EICMA: the return of the exhibition

To the pavilions of Milan Fair – Rho are expected more than 820 brands, exhibitors from 35 different nations, several new features and interesting moments as a tribute to Valentino Rossi's career. EICMA, the International Two Wheel Exhibition, is scheduled from Tuesday 23th November until November 28, 2021. The first day is dedicated only to the press, while on Wednesday 24th the sector operators are also present together with the press. The public can access from Thursday 25th to Sunday 28th.

Edition number 78

The exhibition event was presented this morning in Milan in the Testori Auditorium of the Lombardy Region. Speakers included the Governor Attilio Fontana, the president of EICMA Pietro Meda, the president of Confindustria ANCMA (National Association of Cycle and Motorcycle Accessories) Paolo Magri and the CEO of Fiera Milano Luca Palermo.
After last year's forced interruption, passion returns as the protagonist in this new edition together with innovations in the two-wheel sector. “Welcome back Adrenalina” is the claim selected for the launch of the 2021 campaign, attracting numerous enthusiasts and giving weight to emotion again. An aspect highlighted in the meeting with the press by the president of EICMA, Pietro Meda.
As mentioned, the first two days of the event are dedicated to the press and operators in the sector. In the exclusive press day, scheduled for the 23th November, we await the introduction of various innovations from the motorcycle sector and beyond. From Thursday there will be space for the public and the dual b2b and b2c nature of the event remains confirmed, as well as its international fame, given that 47% of the exhibitors come from abroad.
In the fairground designed by Fuksas they are five i pavilions of reference and more than 820 participating brands. Among news and previews, there are also possible test rides, widening the range also to eBike enthusiasts within a technical route developed in pavilion 24, according to the indications.
Also highlighted are start-ups and future mobility on two wheels; 15 international companies are expected in a dedicated area with their respective ideas.

Image: EICMA