EICMA: 2022% more overall attendance in 38 compared to 2021

La 79 edition di EICMA, the International Two Wheel Exhibition, has attracted several enthusiasts with a 38% increase in overall attendance compared to 2021. Growth that also affects the media and operators.

An edition with many fans

A conceivable success already looking at the premises, given the 1.370 brands protagonists of which 59% come from abroad and represent 45 nations. Names that attracted the attention of visitors, who flocked to the six pavilions of the Fiera Milano exhibition center in Rho which hosted the event. An exhibition area that has grown by 35% compared to 2021.
Based on the information provided, after the five days of review an overall increase in attendance of 38% on the previous year. Tickets were purchased for82% via the official website of the event and for the rest 18% at the physical ticket office.
The appointment with a new edition of EICMA is scheduled for 2023 between days 7 e 12th November, as anticipated.
Other interesting data emerge from the business sector, given i 38.747 operators of the sector increasing by 35% on 2021, of which more than 51% came from abroad. The data relating to the presence of the media also increases with over 6.900 professionals accredited, of which 38% are foreign, including journalists, influencers, technicians and communication professionals.

Photo: EICMA