EICMA: the 2022 campaign and the announced entry into Web3

In view of the next appointment EICMA,International two-wheel exhibition, the advertising campaign of theedition number 79. The entry of EICMA into the panorama was also announced on the occasion Web3.

The countryside and the Metaverse

The Exhibition is scheduled in the pavilions of Fiera Milano in Rho from 8 to 13 November. November 8th is dedicated to the press, while on November 9th operators can also access together with the press. The public is expected from 10 to 13 November and tickets are available from 25 July on the event portal, the only sales channel, at a launch cost of 14 euros until 5 August, as indicated.

Returning to the advertising campaign, they stand out five faces, five snapshots and expressions that summarize some of the emotions linked to the important and historic exhibition event. This is the EICMA EFFECT, intention and slogan for this 2022, highlighted on the multi-subject campaign signed by Lorenzo Marini, artist, advertiser, co-founder and creative director of the Yes Marini agency in Milan.

The president of EICMA SpA, Pietro Meda, explained the approach during the presentation event, with the sensations of the public at the centre, a public that is the protagonist of a broad-spectrum communication action.
We also push towards the Metaverse “gradually and prudently, contributing to the dissemination of NFT technology, with the aim of entering this macro-ecosystem in an intelligent way and also giving new development opportunities to EICMA itself and, above all, to our exhibitors and the reference industry ”, President Meda explained on the occasion.

The response of the two-wheel sector in view of EICMA is also interesting, as indicated by the president of Confindustria ANCMA (National Association of Cycle and Motorcycle Accessories) and CEO of EICMA SpA Paolo Magri, who underlines: “another interesting aspect, which concerns the international attractiveness of EICMA: 62% of the exhibitors are foreign and this is certainly a very encouraging figure”.

Images: EICMA