EICMA: two films thinking about the 2021 edition

Taking up part of a message proposed online by EICMA, on the same day in which the first day reserved for the press and operators of the new exhibition was initially scheduled, then moved to 2021, it is read: “EICMA is always here. To design the future, to work for the good that is to come. Because he will come.” A campaign characterized by two films, one of which is already online as reported, which underlines the spirit of the event while thinking about the next appointment.

Towards 2021

Two videos and a single message that instills confidence and evokes a passion in view of the planned 2021 edition from the 9 14 November. “The consequences of the pandemic only temporarily deprived us of the warmth of our event”, the comment by Pietro Meda, president of EICMA SpA, “but the two-wheel community and its supply chain are alive and tenacious. We are investing this time to work even harder with the ambition of finding areas for improvement and innovation, looking to the future and continuing to do what EICMA has managed to achieve in over one hundred years of history: offering exhibitors and the public a showcase unique in the world".
The publication of two videos is planned, as mentioned. The first aimed at exhibitors and industry professionals is already visible online on EICMA's social profiles, then a second film made public on Thursday 5th November, the day on which the gates were scheduled to open to the public, before the postponement.

Image: EICMA