EICMA 2022: exhibitors from 43 countries and over 1300 brands present

They are over 1300 brands expected at 79th edition of EICMA,International two-wheel exhibition, scheduled for Tuesday 8 is Sunday November 13, 2022 (the first two reserved for media and operators) at Fiera Milano Rho.

The new review

The event was presented at the Belvedere of the Pirelli Skyscraper in Milan, attended by the president of EICMA SpA Pietro Meda, the president of Confindustria ANCMA (National Association of Motorcycle Cycle Accessories) Paolo Magri, the councilor for Infrastructure, transport and sustainable mobility of the Region Lombardy Claudia Terzi, the councilor for Economic Development and Labor Policies of the Municipality of Milan Alessia Cappello, the president of Fondazione Fiera Milano Enrico Pazzali and Maurizio Forte, director of the coordination office for the promotion of Made in Italy of ICE (Agency for promotion abroad and the internationalization of Italian companies).
As mentioned, the first two days of the event are reserved for the press and operators in the sector, starting with the exclusive press day of Tuesday 8 November and with the subsequent co-presence of journalists, communication operators and sector professionals the next day. Press conferences, presentations, conferences and visits to institutions are scheduled; as well as networking and business meetings according to the b2b characteristics and historicity of EICMA.

Then, from Thursday 10th to Sunday 13th November, the exhibition is accessible to the public of enthusiasts who will be able to admire the new products up close. Pilots and entertainment personalities are also expected, within an event that aims to arouseEICMA EFFECT promoted on the occasion. Also interesting is the external MotoLive area, the stage for activities linked to the event with various moments scheduled. Test areas and other activities are also planned in the outdoor spaces.
Furthermore, with the strategic collaboration and support of ICE, the Agency for the promotion abroad and the internationalization of Italian companies, EICMA offers an area within the pavilions dedicated to the most innovative Italian start-ups in the sector.
EICMA remains an event of international importance in the two-wheel sector. The 58% of the exhibitors expected in this edition, in the six pavilions of the exhibition center (one more than in the last edition), come from abroad representing 43 countries. The returns and in particular the new presences are significant, as reported more than 20% of exhibitors will show their respective ideas at EICMA for the first time.

Photo: EICMA