EICMA 2022: the international exhibition dedicated to the world of two wheels starts today

The 79th edition of EICMA, the International Two Wheel Exhibition, is the year of the EICMA EFFECT. This is the slogan chosen by the organizers to promote the event which, until Sunday 13 November, brings to the stage the spectacle and the state of the art of the two-wheel sector industry.

They took to the stage of the event 1370 brand, of which 59% come from abroad, representing 45 different nations. These numbers once again confirm the attractiveness and relevance of the show's exhibition model.

Over 20% of exhibitors are attending the event for the first time

This year there are six pavilions in the Milan trade fair district, recording a +35% compared to 2021 in terms of the number of m² occupied. If this wasn't enough, over 20% of exhibitors decided to participate and showcase their products at EICMA for the first time.

Tomorrow, entry is reserved for tens of thousands of already accredited sector operators, journalists and communications professionals. A two day with over 70 official press conferences, product presentations, conferences and visits to institutions, stand events, networking activities and work meetings which confirm the B2B nature and institutional value of EICMA.

From Thursday 10th to Sunday 13th November there will be space for the general public of enthusiasts with all the successful elements of the event: news, previews, shows and visits from riders and entertainment personalities.

L'area esterna MotoLive it will still be one of the most adrenaline-filled free attractions of the event with acrobatic races, entertainment, live shows, motorcycle races in the off-road area and the presence of national and international riders. It will also be possible to carry out tests externally.

Among the new features this year there is a real photography stand where visitors can have their portrait taken. Thanks to the strategic collaboration and support ofAgency for the promotion abroad and the internationalization of Italian companies (ICE), the public of EICMA 2022 you will also find a special area dedicated to the most innovative Italian start-ups in the sector.

Peter Meda, president of EICMA SpA, said: “Over 1300 brands, which come from 45 different countries and choose our global showcase, is already an important fact in itself. These are pre-Covid numbers, they are a cause for celebration for all enthusiasts, which confirm the indispensability of EICMA and the relevance of the exhibition model. And then they repay us for the efforts we make to strive for excellence and always try to implement the visiting experience and business opportunities for exhibitors. If we then look at the geopolitical scenario and the complexity of international challenges, this fact becomes news, case history: the EICMA EFFECT, which we used as a slogan to launch the 2022 Edition, is precisely this uniqueness".