EICMA: interest wins, the maximum capacity limit set by the regulations has been reached

La 78th edition of EICMA, the International Two Wheel Exhibition, recorded a notable result in attendance also considering the maximum capacity limit set by the regulations. After last year's failed edition, this represents a winning signal, also confirming the international caliber of the Milanese event. Also reported is the appointment for next year's edition, scheduled in 8 e November 13, 2022.

The balance of the 2021 edition

Attention for EICMA there was not only inside the pavilions but also in the spaces outside, where there was also a special tribute to Valentino Rossi's career, as well as other moments such as performances, shows, races and the possibility of test rides.
Despite the contraction of the exhibition surface, given the pandemic, the maximum capacity limit set by the regulations was reached during the days open to the public and overall there were 342.644 the attendance recorded inside the five pavilions and in the external areas. According to information, over 94% of tickets were purchased online, given the organization's choice to avoid pressure on the ticket offices of the fairgrounds. A figure that indicates EICMA as the main event in terms of attendance in the Rho exhibition center since 2020. Also welcomed were 28.841 operators in the sector, of which 43% are foreign e 5.127 among journalists, influencers, technicians and communication professionals, of which 35% came from abroad. Tuesday was reserved for communication professionals, a novelty of the edition, as well as having the following day where sector operators were also present.

Photo: EICMA