EICMA 2021: the 78th edition scheduled from 23 to 28 November

Through a press release issued by EICMA SpA, with the announced agreement with Fiera Milano on the new dates of the next one International Cycle and Motorcycle Exhibition,edition number 78 of the important exhibition dedicated to the panorama of two wheels is also shown in the pavilions of Fiera Milano in Rho from the 23 28 2021 November.

The decision

The CEO of EICMA SpA and president of Confindustria ANCMA (National Association of Cycle and Motorcycle Accessories) Paolo Magri indicated this decision as “an act of responsibility in the interest of the exhibition system as a real and current instrument of market growth opportunities and business relaunch”. A decision made for “enhance the attractiveness and effectiveness of all planned events” it was specified again on the occasion, still considering the effects of the pandemic and despite some recent positive signs. In the note released, Magri himself reported that “the restart from this difficult situation inevitably involves system responses: for this reason we have chosen to meet, as organizers and as a sector, the needs and requests of Fiera Milano, pooling the overall interest. And I believe it is precisely the most relevant events that must lead the way in this direction". And the EICMA appointment in 2021 can take on “a great symbolic value of trust for the two-wheel sector, for the mobility industry, for our general public and for the trade fair system with all its related activities”, concluded the CEO of EICMA SpA and president of Confindustria ANCMA.
The event was initially scheduled for November 9th to 14th, now postponed by two weeks considering one “harmonization of the calendar of trade fair events scheduled in the exhibition centre”, as reported.

Image: EICMA