EICMA 2018: a record-breaking edition marked by globalization comes to an end

EICMA – The 2018 edition of EICMA it can easily be defined as the edition of records and this despite the presence in the same period of some biennial fairs such as, for example, Intermot in Cologne. Despite this overlap, EICMA has confirmed itself as the "free state" of motorcycles and Milan as its splendid capital.

EICMA 2018 seen through the numbers

At the 76th Edition of the International Cycle, Motorcycle and Accessories Exhibition A total of 1.278 brands took part (+13,7% compared to 2016) spread across six pavilions, with an increase in surface area of ​​almost 20% compared to the same year. The broad international scope of the event is underlined by the number of foreign exhibitors, which reached 52% coming from 44 different countries and, above all, by the interest of the media and that of foreign operators, which grew in attendance by 18,3 respectively. .17,1% and 12% compared to the reference year. If 24 months ago was the edition of record influxes with +XNUMX% compared to the previous year, this year we reached similar values.

EICMA 2018: what's new in the pavilions

There are many new features in the pavilions and more and more space is occupied by those categories not strictly attributable to the motorbike sector, such as e-bikes with a test ride track, start-ups, two-wheel tourism area and the Temporary Bikers Shop with commercial offers of used vehicles, vintage motorbikes, accessories and clothing. A pleasant confirmation was the MotoLive space with the six activities dedicated to off-road and freestyle. Great, therefore, is the satisfaction of Andrea Dell'Orto, president of EICMA: “If EICMA is today the most important, attractive and long-running trade fair in the world, so much so as to guarantee a presence of the public, operators and media that no other event of its kind can boast - he has declared - It's thanks to the companies that continue to choose us. This is why I want to share with them the satisfaction for the success of this edition, as well as with all the organizational staff who filled EICMA with content, transforming it over time from a fair to an exhibition event capable of involving and exciting hundreds of thousands of enthusiasts.".