EICMA 2017 also lands in Berlin and London

EICMA – The 2017 edition of EICMA, scheduled from 7 to 12 November at the Milan Rho Fair sets off to invade two European shopping temples: the KaDeWe a Berlin and warehouses Harrods di London.

The International Cycle and Motorcycle Exhibition, in fact, will leave the confines of the Fair pavilions to invade Milan, with the Fuori Salone events; while its direct emanation, East Eicma Motorcycle, will conquer the Ventura Design District of Lambrate, but that's not all.

The 75th edition of EICMA aims above all to increase its international presence. For two weeks, in conjunction with the Milan Exhibition, EICMA presents the most important showcase of Made in Italy in the world to visitors of the famous Harrods department stores in London, through digital displays and media walls, installed inside the largest and oldest commercial center of Europe. The surface area of ​​Harrods, whose activity in the British capital dates back to 1849, is in fact over 93.000 m², spanning 8 floors and 300 departments. In addition to its presence inside the store, in autumn EICMA is featured in the company magazines dedicated to luxury and excellence: Harrods Magazine and Men's.

Also on the occasion of the Milanese fair, EICMA arrives for the first time in the creative capital of Germany: again for two weeks, the culture of two wheels also infects visitors to the famous KaDeWe in Berlin, through posters and billboards, advertising pages on Fashion Store magazine and online communication on social media of the famous Teutonic "warehouse". The historic shopping center has a surface area of ​​60.000 m² and since its opening, way back in 1907, it has become a representative icon of the concept of luxury. Starting from this autumn, the excellence of two wheels, of which EICMA has been an expression for more than a century, will also find space in the renowned Kaufhaus Des Westen in Berlin.
EICMA 2017 promises to be a cosmopolitan edition, as confirmed by the first numbers: almost 60% of the companies present at the 75th edition are made up of foreign companies, who come to exhibit in Milan from 40 different countries around the world.