EICMA 2017: over 150 world premieres for a record-breaking edition

EICMA - The The 75th International Cycle and Motorcycle Exhibition takes to the track and is preparing to host manufacturers, professionals and the public, to show the world the excellence of the two-wheel sector. For the 2017 edition there are over 150 world premieres of cycles, motorcycles and accessories.

All the news and products presented by exhibitors will occupy pavilions 9-11, 13-15, 18, 22-24. The enormous number of requests to participate in EICMA, from companies and brands, required the addition of a further pavilion (PAD.18).

Compared to 2015, the number of exhibitors at EICMA 2017 grew by 14%, reaching 1.626 directly and indirectly. The square meters of net exhibition space sold recorded an increase of 14% with a gross occupancy of 280.000 mXNUMX.

60% of the exhibitors participating in the 75th edition of the Exhibition come from around 40 different countries around the world. Numbers that convinced the public to purchase entrance tickets in time. Pre-sales, in fact, recorded a +57% compared to the same period of 2016.

After the excellent results of last year, confirmed by market data, the area dedicated to E-Bike and Start Ups and Innovation returns. The unmissableMotoLive outdoor arena and Temporary Bikers Shop. EICMA's commitment to creating training and information opportunities takes shape with theSafety Area created in collaboration with Confindustria ANCMA. The EICMA photo live stand is present in pavilion 13 M88 to give away authorial shots to exhibitors, VIPs and visitors. Behind the camera the artist Monica Silva.

EICMA doubles this year and goes beyond the borders of Rho with East Eicma Motorcycle. A place of contamination between past, present and future, capable of merging the vintage world with its two-wheeled declination, now more and more trendy.

During the days of the Exhibition, the city of Milan will be the setting for over 180 events, organized by more than 100 activities, which make up the EICMA Motorcycle Week schedule. A program that develops across 5 areas of the Milanese urban area.

The possibility of parking inside EICMA has been confirmed for motorcyclists. Visitors who reach the Rho exhibition center on their motorbike will, in fact, have access to free internal parking (cargo entrance 5).