EICMA 2017 as a Visitor

All ready for  75th International Cycle and Motorcycle Exhibition ready to take to the track hosting builders, professionals and the public from all over the world. There was great enthusiasm on the part of the exhibitors who will present, from 7 to 12 November (7 and 8 days dedicated to operators and the press), over 150 world previews of cycles, motorcycles and accessories. All the news and products presented by exhibitors will occupy pavilions 9-11, 13-15, 18, 22-24. Given the enormous number of requests to participate in EICMA from companies and brands, the opening of an additional pavilion (PAD.18) will be added to the program.

EICMA 2017 very rich program and the novelty of the "Thematic Areas" which we will describe below in depth:

SECURITY AREA (HALL.18)
In the era of sustainable mobility, the protection of vulnerable users, such as cyclists and motorcyclists, is an essential commitment. Traditionally, EICMA in collaboration with Confindustria ANCMA, hosts an area dedicated to training and communication initiatives or innovative products for improving the safety levels of those who travel on two wheels. The 2017 Security Area is structured into islands, which host various exhibitors and dedicated activities. A traditional presence is that of the Traffic Police, which with a specific activity dedicated to younger people brings the world of institutions closer to the new generations, who will be protagonists of tomorrow's mobility. The thrill of riding a motorbike on the road is offered by the Motofalchi of the local police of Milan, who transmit the values ​​of responsible driving to young people through the use of electric mini motorbikes used in a controlled environment. The associations are represented by the non-profit organization “Enough blood on the roads”, which, also in this edition, will organize an award ceremony for the main protagonists of road safety divided into categories at EICMA. Motomorphosys is a project that uses art to promote safety, understood as a declination of civic coexistence: the silhouettes of some motorbikes customized by designers, students or the EICMA public themselves, represent the starting point of a path that unfolds through raising student awareness in schools or charity fundraising initiatives.
The "Italian Two Wheel Foundation" also promotes the values ​​of road education and social inclusion through some initiatives that take place during the year and which find the opportunity to be told and disseminated in EICMA. Alongside the world of institutions and associations, the Safety Area also hosts companies that combine business and social responsibility, through the development of innovative products dedicated to the protection of those who choose motorbikes for their daily travels. Motoairbag is among the first companies to have developed a mechanically operated airbag for motorcycle use, which combines effective performance and reliability over time. Holo it is instead a unique device on the national scene, which allows the driver - in the event of vehicle breakdown - to project a luminous triangle onto the road surface without having to get out of the vehicle and expose himself to the risk of being hit.

TEMPORARY BIKERS SHOP (HALL.9)
For the fourth consecutive year the Temporary Bikers Shop commercial space and ideal meeting place between companies and the public where it is possible to purchase all types of equipment and accessories for motorbikes: such as helmets, gloves, clothing, boots, products for two-wheel maintenance, spare parts, components and much more, with truly unique discounts and benefits. The success of the area is demonstrated by the enormous consensus received both from the public, who managed to take home a piece of EICMA, and from the exhibitors present.

E-BIKE
The E-Bike area is entirely dedicated to sustainable mobility on board cycles and bicycles equipped with batteries. Present the main innovations, the next models and lots of technology. But you need to try them to understand the difference from those with muscle traction. A 1.000 meter track has been created which, with a constant gradient of 8%, simulates a mountain road to personally experience the advantages of pedal assistance. In short, the ingredients are all there to present a new way of cycling, capable of approaching urban mobility and those who don't get on the saddle for reasons linked to excessive distance or fatigue. The E-Bike area is the international showcase for foreign exhibitors and for the excellence of Made in Italy. The space was created in collaboration with BikeUP, creator of the first European festival entirely focused on E-Bikes, so as to be able to correctly illustrate to the public all the news in the electric bike sector.

START UP AND INNOVATION AREA (HALL 11)
A place for discussion and exchange of ideas, capable of giving international visibility to new entries and supporting them in their launch phase. The Start Up and Innovation area is an EICMA challenge. An Italian and foreign companies present to the general public for the first time ideas, solutions, prototypes, capable of innovating and therefore improving a sector that has been dynamic and open to change over the years. Testimony to how much Eicma believes in young people and how much it works to create all the conditions to facilitate start-ups in doing business.

MOTOLIVE
Inevitable MotoLive, the external area of ​​EICMA which starting from Friday 10 November will offer racing, excitement and entertainment thanks to the presence of prestigious races such as the 2017 Yamaha Challenge finals, disciplines MX and Enduro, with the assignment of the relevant titles by class, lo Scrambler Ducati Flat Track Challenge, who will alternate with the competitions International Supermotocross, International SuperEnduro, International Quad Cross, International Flat Track, where drivers will compete to compete for the title on the MotoLive circuit. The program is completed byInternational Supermoto, the regional finals of Lombardy and Piedmont Supermoto and many other events. There will be no shortage of moments dedicated to the Riders' acrobatics freestyle motocross which, thanks to Team DaBoot, will offer an unmissable show and an unforgettable adrenaline rush. Don't miss the performances Show Action Group, which manages to perfectly combine refined technical execution with healthy fun. Finally, there will also be Stunt Riding areas powered by Motul and those dedicated to Riding Schools for Kids. Radio DEEJAY is confirmed as the official radio of the event MotoLive.

MOTORCYCLE WEEK
EICMA expands its borders and invades five areas of the Milanese urban area: “Motorcycle neighborhood” Isola, the “Clubbing” district of Garibaldi, the “East Side” of Lambrate, the “creative nigntlife” of Porta Venezia and the “rebelot” of the canals and the Darsena. More than 100 activities involved for longer 180 events which you can find both on the website www.eicma.it and on Vivimilano.
The partnership with JazzMI will give a jazz background to the evenings in Milan thanks to the others 150 concerts organized. The activities outside the show are completed with the installation of a giant screen in the center of Milan which, day and night, will broadcast spectacular reports and images of EICMA. The Exhibition is increasingly international thanks to agreements with Harrods and KaDeWe which, with the partnership with Rinascente, position Milan as a global point of reference for the world of two wheels.

EAST EICMA MOTORCYCLE
Brand new space, born from the agreement between East Market and EICMA, dedicated to vintage and "special" motorcycles. The Show breaks the mold and, in addition to giving unforgettable emotions to two-wheel lovers inside the Rho exhibition center, it creates a setting with the flavors of the past in the spaces of a former metalworking factory dating back to the Second World War.
The location could only be that of the East Market, located in the heart of the Lambrate design district in via Ventura 14 in Milan, which from 9 to 12 November will have an area entirely dedicated to the vintage world on two wheels.
The over 5000m100 will be a showcase for around XNUMX exhibitors including excellent customizers, both Italian and foreign, who, together with accessories manufacturers and independent customization artists, will show the best of the sector. All in rigorous vintage style. Present are special motorbikes carefully selected by a commission chaired by Eicma and a selection of the best East Market exhibitors with posters, gadgets and many other articles always focused on the myth of the two wheels.
Entrance is free. East Eicma Motorcycle opens its doors on Thursday 9 November at 16.00 pm and closes at 23.00 pm, same time on Friday; while at the weekend the possibility of wandering around the stands expands. In fact, on Saturdays and Sundays, access is anticipated at 10.00 am with closing always expected at 23.00 pm. Starting from 18.00 pm, the visitor tour is enriched with an exceptional soundtrack curated by DJ Ringo from Virgin Radio.