EICMA 2015: a passion that also defeats fear

"More than 600 thousand spectators, a record. Great. I, who spend a passport a year traveling around the world, have never seen such a successful fair, ever, but especially in the last three years it has grown stratospherically. Simply because Eicma is also synonymous with elegance, with beautiful people, but it is also a commercial exchange. Eicma is the Italian symbol not only of 2 wheels, but of all-Italian excellence.”. With these words Vittorio Brumotti, multiple bike trials champion and holder of 10 Guinness World Records, as well as correspondent for Striscia la Notizia, spoke about the Eicma motorcycle show, now in its 73rd edition, in which he was a guest, thrilling many fans with some spectacular evolutions on his inseparable Montante bike.

EICMA 2015, currently taking place at the Rho - Milan fair, this year recorded a record attendance in the first few days, so much so that it exceeded the fateful threshold of 600.000 visitors in the 4 days open to the public. An important record, given the latest episodes and the fear of terrorism. "People seem even more courageous, everyone wants to dare more, they want to challenge this fear.” added Brumotti. “People are not dead, on the contrary, we defeat terror with our presence, as they do in Paris and in the big cities. At Eicma we really didn't care about this fear that they want to inculcate within us. More and more young people, more and more people. Come and visit us because it is something unique and you can experience a sensation like this once a year in Rho – Milan!”.

The correspondent of Ricci's program also owes a good part of his success to his beloved bicycle, custom-made for him by Montante Cicli, with which he performed in a very crowded happening at EICMA. "Behind these bicycles there is a study of engineers and people who not only work on bikes, but also on safety products; therefore the Montante bikes are created by an invention of formidable engineers to give my performances I couldn't have a 'normal' bicycle like all the others that are perhaps made in other parts of the world. I wanted a handmade Italian brand, made especially for me, and so much so that since I joined Montante Cicli I have raised my artistic level by at least 30%“. concluded Brumotti.