EICMA 2015 gets underway with a new claim and a new visual

EICMA 2015 – The claim “Let's get moving” and the visual that will accompany it 73rd edition of EICMA, the World Motorcycling Exhibition, was unveiled last night at the Officine del Volo. The event will take place in November, from 17th to 22nd, again at Rho Fiera.

The campaign was commissioned to the Maestro Ugo Nespolo, already the creator of one of the works celebrating the 100th anniversary of the Exhibition, not a simple advertising campaign, but a true work of art, which manages to combine design, movement, fun and passion. In particular, the headline of the 2015 campaign has a dual meaning: on the one hand it wants to be an exhortation to the sector that has gritted its teeth and moved forward, always offering important new models and technologies aimed at safety that have stood out in the world for quality and excellence. On the other hand, "Let's get moving" also has a broader meaning, and winks at the entire country, wishing it a rapid recovery. “The work gives the campaign an institutional setting which at the same time expresses creativity, inspiration and all the excellence of which we Italians are capable – stated Antonello Montante, president of EICMA”, we read in a note.

"The Exhibition continues the path undertaken last year: 2014 was not a finish line, but a new starting point towards the next centenary. Nespolo, with the ironic accent and the apparent sense of fun that characterizes his works, interprets the new spirit of EICMA well: an event with an international scope, a lively and multifaceted place, where new trends merge with tradition . A growing reality that represents our country well, capable of innovating and innovating without ever forgetting its origins, firmly maintaining the world record of trade fairs, an essential point of reference for institutions, industry and enthusiasts", the EICMA note continues. Il visual of EICMA it will be available in different languages ​​and will have an international advertising plan, consisting of visibility in the general and specialized press, web, TV and social media.