Ducati wins on the track and in the market

Ducati - "In the first six months of 2016, in a world market that grew by 1%, Ducati sold over 34.900 motorcycles, 7% more than in the first six months of 2015 which, in turn, represented an absolute record. Year closed with 54.800 motorcycles. " Claudio Domenicali, during the press conference of the World Ducati Week in Misano Adriatico, spoke about the great numbers of his brand. “The constant growth that has characterized the last six years confirms the solidity and great opportunities that Ducati can face, looking to the future with serenity and optimism. " These numbers are the result of a strategy that involved the presentation of new products that broaden the company's boundaries. "The end-of-year hypothesis is to continue growing in 2015. For the future, we will not repeat the +22% of last year, when we launched a new brand. Our growth targets range between 5 and 10% per year.” concluded the CEO of Borgo Panigale.

Yesterday Ducati also made a great comeback in MotoGP. Waiting for the arrival of Jorge Lorenzo in 2017. This is another important milestone that could bring further positive numbers in the sales of road motorcycles of the Emilian brand. The Red Bull Ring was the track where the DesmosediciGPs had the best chance of staying in front and so it was. Andrea Iannone, starting from pole position, won the Austrian Grand Prix, beating his teammate Andrea Dovizioso. Behind the two uncatchable Ducatis, the Movistar Yamahas with Jorge Lorenzo who got the better of Valentino Rossi, while Marc Marquez limited the damage by placing fifth, aiming to maintain the lead in the riders' standings. In the family fight, Iannone prevailed by choosing to mount soft tyres, despite Michelin having advised against them because he was not capable of finishing the race. Dovizioso, however, always very reasoned in his choices, accepted the advice by wearing the hard ones and, in the end, the Abruzzo rider's choice paid off more, allowing him to remain in the lead until the checkered flag dropped. In fact, after a good start, Iannone thought about not immediately ruining his tires by lapping slower than he could, saving them for the final part of the race, when it made the difference. Dovizioso for his part declared that he had no more left at the end of the race and that he was unable to attack his teammate, settling for second place less than a second behind.