Ducati gives Milan a Christmas tree and its Multistrada 1200 S

Ducati – A Christmas tree over twelve meters high, with a redhead Multistrada 1200S on display beneath the decorations, is the greeting message that Ducati has chosen for Milano and for those who will crowd the prestigious streets of the shopping "quadrilateral". until 6 January 2015.

Ducati wanted to pay homage the Montenapoleone Association of the inevitable Christmas tree, which is located in Piazzetta Croce Rossa in front of Via Montenapoleone, decorated trying to maintain a classic style but that he remembered the red of the motorcycles produced in Borgo Panigale. The gem under the tree is the new Multistrada 1200 S, which will be admired by all passers-by, a gift that many Ducatisti would like to unpack on Christmas morning. With the lighting of the tree in Piazzetta della Croce Rossa, the activities of the "Ducati season's greetings" officially begin, which come to life through a dedicated hashtag, #best wishesducati, which will be conveyed online, via e-mail and with the traditional Christmas video that Ducati produces at the end of the year.

The Ducati Christmas tree is also part of the larger and more complex project, “Audi City Lab", The temporary showroom where the many visitors will be fascinated by the Audi atmosphere and where they will be able to admire the showcar as a European preview Audi Prologue, recently presented at the Los Angeles Motor Show. The display of the newest products and the design of the brands that make up Audi Group, namely Audi, Lamborghini and Ital Design Giugiaro, which will be on display up to December 29.