Ducati: engines and fun together in Mirabilandia

Ducati Motor Holding and Parques Reunidos, one of the largest amusement park operators in the world, sign an agreement for the development of Ducati World in Mirabilandia. Thanks to this partnership, visitors to mirabilandia will be able to immerse themselves in the exhilarating world of Redheads di Borgo Panigale, reaching new levels of adrenaline and enthusiasm. Ducati World will be the first exclusively motorcycle themed area to be included in an amusement park in Italy. The project will occupy an area of ​​approximately 35.000 square meters and is scheduled to open to the public in 2019.

The Mirabilandia area dedicated to the motorcycle company will be an attraction for all motorcycle enthusiasts, with a variety of entertainment capable of involving audiences of all ages, both from Italy and abroad. The theme park will include a new generation roller coaster, which will transform every visitor into a Ducati rider, simulators, virtual reality and attractions for children. The project also includes a showroom where visitors can find the motorcycle models that have made history, a Ducati shop, where they can purchase clothing and accessories, and Ducati and Scrambler themed refreshment areas.

"Ducati World will have the power to make visitors experience an exciting journey inside our brand - he has declared Alessandro Cicognani, Ducati Licensing and Corporate Partnership Director -. Thanks to the agreement with Parques Reunidos we will develop the first motorcycle-themed area in an Italian amusement park. The location of Mirabilandia, in the heart of the Motor Valley, adds further value to this fun-filled project".

He echoes it Fernando Eiroa, CEO Parques Reunidos: “This partnership will transform Mirabilandia, allowing the park to attract visitors from all over the world. Ducati World, inserted in the context of the strong Emilia-Romagna tradition in the automotive sector, will involve motorcycle enthusiasts in an innovative experience, thanks to the global solidity of the Ducati brand and its strong local presence".

Fully satisfied with reaching this agreement too Riccardo Marcante, General Director of Mirabilandia: “We are proud to be able to host a brand like Ducati in our park which represents passion and adrenaline for many Italians, values ​​that describe very well the experience that our guests live every day. Furthermore, this partnership will certainly also represent added value for the area where both Mirabilandia and Ducati were born".