Ducati: another revenue record at the end of the third quarter of 2022

The Multistrada V4 remains the best-selling model

Ducati: another revenue record at the end of the third quarter of 2022Ducati: another revenue record at the end of the third quarter of 2022

Ends with interesting results the third quarter of 2022 for Ducati. Record revenues and an increase in operating profit were recorded, also considering an increase in deliveries compared to the previous year, after volume losses in the first half linked to supply and logistics problems.

The news

In the third quarter the Ducati Multistrada V4 remains the model of the Ducati proposal which records the best performance on the market, given the 8.776 units delivered during the year. Also on the podium Monster with 6.903 specimens and the Scrambler® 800 family with 5.771 models.
During the year, notable partnerships starring Ducati and prestigious companies such as Lamborghini, Bulgari, Poltrona Frau and Carrera are also remembered. The collaborations have allowed the definition of exclusive creations. Furthermore, the MotoGP Experience allowed some fans of the brand to test the official bike of the Ducati Lenovo Team, the Desmosedici GP, on the circuit, a possibility that no other brand offers to its customers.

Also highlighted is the increasingly global positioning of Ducati, recalling a widespread network of dealers which by the end of this year will reach over 820 points in more than 90 countries.
Returning to the market, in the first nine months of 2022 the revenues obtained by Ducati amounted to 872 million euros, the highest figure ever recorded by the brand in the period indicated. A growth of 21% compared to 2021.
Operating profit is also growing, going from 67 to 109 million euros compared to the same period in 2021, as reported. A 62% increase in this case.

Italy remains the leading market with 8.283 motorcycles delivered, followed by the United States with 6.595 and Germany with 5.701 units. The popularity of the brand increases in China, which is now the fourth market for Ducati with constant growth in the third quarter and 4.103 models delivered. A 15% increase compared to the same time frame in 2021.
Overall they are 49.873 motorbikes delivered since the beginning of the year, a slightly higher figure if we consider the same time frame as 2021, when 49.719 were registered. Flexibility and dialogue with partners and unions were crucial aspects to achieve balance, it was again underlined on the occasion.

Photo and image: Ducati

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