Ducati, the millionth motorcycle from the Borgo Panigale company is a Monster 1200 S

Ducati – The millionth Ducati, which rolled off the production lines of the historic Borgo Panigale factory, was delivered to the lucky customer directly from Claudio Domenicali, CEO of Ducati Motor Holding.

The special motorbike was delivered to theAudi City Lab, the "temporary showroom" set up for the Christmas period in Via Montenapoleone in Milan, in Ernesto Passoni, a 47 year old from Cinisello Balsamo, in the province of Milan. His loyalty to the brand was rewarded with the added value of a special customization, a laser screen print on the handlebar fixing plate showing the numbering achieved by the Borgo Panigale production, and a delivery ceremony which saw the presence of the top management of Audi and Ducati.

Il Monster 1200 S in fact, it was delivered to the lucky customer personally by Claudio Domenicali, CEO of Ducati Motor Holding, in the presence of Rupert Stadler, CEO Audi Group, e Luca de Meo, Member of the Board for Marketing and Sales, Audi AG, in Milan on the occasion of the Audi City Lab. “From 1946 to today we have designed, built and delivered to Ducatisti a million dreams come true”he said Claudio Domenicali during the delivery ceremony of the millionth Ducati motorcycle. “Our strength lies in the exceptional work that all Ducati employees do excellently on a daily basis, helping to make our bikes increasingly beautiful, unique and sought-after. Delivering the millionth motorbike produced directly into the hands of a passionate "ducatista" is an indescribable emotion, but also a further incentive to progress on our growth path."

The important goal of “millionth Ducati motorcycle” it was joined by a Monster 1200 S, the iconic “naked” it identifies the genius, originality, technology and style of Ducati twin-cylinder machines in the world. A motorcycle that wrote a fundamental chapter in the history of this Italian motorcycle manufacturer and which today marks a further milestone for Ducati.