Ducati, the new chapter “This is Sophistication” takes us to Eicma 2015 [VIDEO]

Ducati – “This is Sophistication” is the final chapter of the new Ducati story. Before the eagerly awaited Ducati World Première 2016, in Milan on 16 November, with “This is Sophistication” the mysterious story made of black colour, enigma and new shapes heads towards the final pages.

In the last chapter of the new Ducati storytelling, the protagonists are elegant shapes, which emerge from precious materials. The final chapter of the new Ducati story can be followed on the website www.ducati.com and also on the social channels Facebook, Twitter and Instagram, where everyone can comment on it using the hashtag #xducati. Who knows, then, if the "history" between Ducati and Volkswagen will continue after the spread of Dieselgate. Who knows if the Borgo Panigale brand will tell us something during Eicma 2015. The question is legitimate and, although the German group denies it, it seems that the main investment banks have already received the dossier on the sale of Ducati to be evaluated while awaiting the green light.

Ducati could therefore become the new prey of the 2015 market, with its estimated value of 1,2 billion euros. The accounts, then, are proving CEO Claudio Domenicali right, with production increasing in the third quarter to 9.192 pieces, with a +21,2% in sales since the beginning of the year (46.458) compared to the first nine months of 2014. In 2014, Ducati had a turnover of 462,2 million euros for 27,46 million in profit.