Ducati: 2017 ends with a plus sign

Ducati – 2017 is a year that around Borgo Panigale they won't forget in a hurry. The many successes on the track coincided, in fact, with an exploit also in terms of sales, thus confirming the constant growth of Ducati Motor Holding continues on its growth path. In 2017 the Bolognese company delivered 55.871 motorcycles to customers all over the world, consolidating the success of the previous year (55.451) and confirming the positive trend that has characterized the company in the last eight years.

The entire range of models contributed to this result, confirming the constant and continuous consensus from Ducati enthusiasts all over the world. The family was particularly appreciated Multistrada, which in 2017 expanded with the new Multistrada 950. Sales of the Monster family, the SuperSport and the exclusive 1299 Superlight, 500 units of which were purchased even before production began, at a price of 80.000 Euros. scrambler confirmed the success of the previous two years, strengthening, with the Desert Sled and the Café Racer, the range of motorbikes offered under this new brand. A total of 14.061 units delivered in 2017, which significantly participated in the overall sales result.

Significant growth in Italy which closed 2017 with +12%, with 8.806 motorcycles delivered. Positive sales performance also in Europe, where overall Ducati increased deliveries by 4% for a total of 31.123 units. The growth on the Spanish market was significant, which recorded an increase in sales of 28,3%. In the United States, which remains Ducati's top market, deliveries increased by 1,3% for a total of 8.898 motorcycles sold. Argentina is growing, where sales recorded a +66%. In the Asian markets, Ducati delivered a total of 5.805 motorcycles, also strengthening its presence in China (+31%), where the sales network was doubled, going from 9 to 18 dealers.

"2017 was another positive year for Ducati from both a commercial and sporting point of view - he has declared Claudio Domenicali, CEO Ducati Motor Holding – We fought for the MotoGP title until the last race, we won six races bringing the best results since 2009. The continuous renewal of the product range and the strong focus on the creation of high quality motorcycles has allowed us to continue to grow even in a difficult world market. A big thank you goes to all the women and men who passionately make the creation of these extraordinary motorcycles possible every day and who have allowed Ducati to become one of the great Italian excellences".

The positive end to 2017 allows Ducati to look to the future with optimism and confidence. For 2018 the product range is, if possible, even stronger and more innovative. Among all, the Panigale V4 stands out, the first mass-produced motorcycle by the Bolognese company to be equipped with a four-cylinder engine, closely derived from the MotoGP Desmosedici, the result of the largest investment made in a single product in the company's history. The new Scrambler 1100 adds a totally new dimension to the Scrambler world, made up of technology, performance, extremely high quality finishes, dimensions and maximoto comfort. The Multistrada 1260 brings an important technological evolution to the Multistrada world, with a high-resolution dashboard, electronic gearbox and lots of extra torque at intermediate speeds, ideal for sporty touring. The new 2018 bikes are completed by a renewed Monster 821 and the 959 Panigale Corse.