Ducati and IAAD: first edition of the "Ducati Design Experience" from 15 to 26 July 2019 [PHOTO]

The first edition of the “Ducati Design Experience” which involves the Emilian brand e IAAD, Italian University for Design. A training session scheduled from 15 al July 26 2019.

The initiative

You can sign up for this “summer class” by 20nd June, obtaining information on the course and admission procedures by downloading a specific brochure from the page www.iaad.it/wp-content/uploads/2019/05/Br_Ducati_Design_Experience.pdf or using the email address: summerclass@iaad.it. The courses are held in English language.
A path designed with young professionals passionate about design and students of the subject in mind, eager to enhance their training in a high-level environment such as Ducati.
Guided by experts related to the brand of Borgo Panigale and teachers ofIAAD – Italian University for Design, the journey is developed over twelve days of conferences, workshops and experiences focused on aesthetics and attention to detail typical of Ducati. Those interested progressively learn about the brand, approaching the creative process of production.
Three focal moments reported: “explore, discover and create”. Training within the headquarters remains important for everyone IAAD di Bologna, then workshops in the company reality. Exclusive entry into the hotel is also possible Ducati Style Center, capturing the integral aesthetic development of an exemplar.
Furthermore, divided into teams, young professionals and participating students will have to give shape to projects of various kinds, considering the themes of this "experience" not only strictly focused on style but also on other spheres of a well-known brand, hypothesizing new opportunities, strategies and models. The final projects will be illustrated to experts related to Ducati and representatives of IAAD components of one Design Committee.