Ducati and Italia Independent will develop products in total synergy

Italia Independent and Ducati have entered into a three-year collaboration agreement which provides for the synergistic development of products in their respective sectors and the object of the collaboration will be the iconic Scrambler. To seal the agreement and distinguish the products that will be developed in the near future, a specific logo was created which depicts the union of the two different souls of the project and the products born from the collaboration will be revealed in Miami in December, at an event to be held during Art Basel.

"Ducati is an excellence of Made in Italy, capable of establishing itself in a highly competitive sector thanks to the valorisation of its heritage and the constant propensity towards research and innovation. The project created for Scrambler Ducati shows Italia Independent's ability to successfully venture into sectors other than its core business and whose objective is the affirmation of the brand at 360 degrees." he said Andrea Tessitore, Co-Founder and CEO of Italia Independent. "I am happy with this union born in the name of stylistic and technological excellence, between two companies that have many values ​​in common, a strong respect for tradition and the desire to look to the future. Two different worlds but not as distant as they might seem, which have come together around the creation of products created and conceived in Italy, with a global scope". Commented Lapo Elkann, Co-Founder and President of Italia Independent".

Claudio Domenicali, CEO of Ducati, also expressed his happiness for this new collaboration agreement with Italia Independent. "We started talking about it a year ago and it immediately seemed clear to us that Scrambler Ducati could be the brand from which to start to develop a series of joint projects." declared Domenicali. “Style, design, innovation combined with an obsessive attention to detail unite Ducati and Italia Independent. On this basis we aim to create products that can offer our respective customers a unique experience".