Ducati and IED will liven up Pitti Uomo 2016

Ducati – A creative collaboration between Scrambler Ducati and IED (European Institute of Design) will be among the activities that will enliven the next Pitti Uomo 2016, the international event dedicated to men's fashion scheduled in Florence from 14 to 17 June. It is a design laboratory which, interpreting the values ​​of the Scrambler Ducati world, involves students from the IED offices in Milan, Como, Turin, Florence, Venice, Cagliari, Rome, Madrid and Barcelona.

The nine IED locations have already received 20 items, including Scrambler accessories and clothing, which students will have to customize creatively by June 10th. The materials will then be exhibited in an exhibition set up at the IED headquarters in Florence, included in the program of events taking place during the Pitti Uomo 2016 international fair. The IED students' design laboratory reinterprets, in an outdoor and street culture key (two fundamental pillars of self-expression that characterizes the Land of Joy), the most significant elements of the Scrambler collection: t-shirts, saddles, helmets and tanks. The IED offices will work "in pairs": IED Turin and Barcelona will design new saddles. IED Rome and Milan will create helmets, the Madrid and Como offices will create new tanks. Finally, Venice and Cagliari will reinterpret the t-shirts.

In the same days as Pitti Uomo 2016, four of the 20 Scrambler elements will be customized in the IED Florentine headquarters within a workshop also included among the events that will take place in Florence on the occasion of the international men's fashion fair.