Ducati Diavel 1260: a design awarded with the prestigious "Red Dot Award: Best of the Best" [PHOTO AND VIDEO]

Success in the “Product Design” category

Recognition for the aesthetic research conducted by the experts of the Borgo Panigale Style Center. A further seal, after the awards already obtained in 2013 with the 1199 Panigale and in 2016 with the XDiavel S

A convincing design. The appearance of Ducati Diavel 1260 was awarded the coveted “Red Dot Award: Best of the Best” in the specific "Product Design" category, considering the contemporary shapes that anticipate a muscular and dynamic concept, driven by a powerful heart Testastretta DVT carefully nestled between its metal fibers.

A success that confirms meticulous study

Andrea Ferrarese, responsible of the Ducati Style Center he underlined how this success has paid off "creativity" e "innovation" brand Borgo Panigale. A new recognition to add to the previous two, given that they had already been rewarded la 1199 Panigale in 2013 andXDiavel S in 2016. “We are aware that we make exciting, refined and beautiful motorbikes, but having such authoritative feedback is always rewarding and stimulating for those who work in the world of design and style.” With the hope that it will also translate into success among enthusiasts, the manager of the Ducati Style Center added.
Al Gala of the "Red Dot Award", from what has been reported, 1200 guests are expected, including well-known names from the world of design. The appointment is scheduled for the day 8 July inAalto Theather di Essenin Germany. One of the stages among several appointments for the new Diavel 1260, according to the suggested indications.
Above all, the aesthetic performance of this creation designed by Ducati is distinctive. The synthesis of a convergence between a muscle cruiser developed for long journeys and a maxi-naked with high potential. A typical Diavel style but reshaped, adhering to the peculiar 1262 cc Testastretta DVT engine that it can develop 159 horses of maximum power. In a precedent article, accompanied by a film, the main characteristics of this new sporting definition of the Emilian brand have already been summarized.
From 1955 il “Red Dot Design Award” makes the most distinctive and innovative ideas recognizable from an aesthetic point of view. The prize “Red Dot Award 2019: Best of the Best” won on the occasion by the Ducati Diavel 1260 and was awarded after an evaluation of over 5.500 examples of style created by several international names, evaluated by 40 industry experts within a jury.

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