Ducati creates the new men's fragrance "1926"

Ducati – 1926 is a memorable date for Ducati, the year of birth of the historic Bolognese motorcycle manufacturer which has just celebrated its 90th anniversary. Choosing “1926” as the name of the new men's fragrance was easy and logical at the same time.

The note “1926” identifies and offers a line for men, consisting of 50ml and 100ml Eau de Toilet, shower gel and spray deodorant. A fragrance capable of evoking emotion, passion and character, but also style and elegance, just like the Rosse di Borgo Panigale. “1926” is the result of a licensing agreement between Ducati Motor Holding, whose motorcycles are undisputed synonymous with excellence, technology, innovation and style, and Diamond International, part of the So.Di.Co. group. and leader in many segments of the dermo-cosmetic market. IMG, exclusive licensing agency for Ducati, negotiated and defined the agreement.

The note opens with strong aromatic accents, contrasted by the sparkling freshness of mandarin and the tart touches of bergamot. In the heart, classicism is renewed and tasty cocoa notes sensually dress the timeless elegance of lavender accompanied by the rigor of geranium. In the base, functionality and aesthetics meet with the imposing strength of cedar and the intense amber notes which, wrapped in vanilla and tonka bean, make the perfume comfortable. Even the bottle of "1926" recalls the slender and seductive shapes of the Bolognese company's motorbikes for a timeless style. Black - elegant and deep - blends with silver to express innovation while red - intense and strong - recalls the passion for high performance.

"The new men's fragrance "1926" embodies the exciting world of Ducati", comments Alessandro Cicognani, Ducati Motor Holding licensing director. “Character, design and style are the ingredients we want to convey with this new line of products, the result of this new and prestigious partnership with Diamond International.