Ducati animates the Fuorisalone with “Forma – Feelings designed by Ducati in Borgo Panigale” [PHOTO]

There were over 300 guests who took part in the reserved event on the evening of Monday 15 April Ducati inaugurated its participation in the 2024 edition of the Milan Design Week.

As part of the events of the fuorisalone, the Bolognese motorcycle manufacturer organized the exhibition “Forma – Feelings designed by Ducati in Borgo Panigale“, set up in a place decidedly in line with the values ​​of the brand, the Leonardo da Vinci National Science and Technology Museum. The exhibition was created with the aim of accompanying visitors in the discovery of design process through which all Ducati motorcycles are born: a combination of beauty and high technology, performance and emotions, in which form and function work in symbiosis.

Style and love for beauty

Andrea Ferrarese, Director of Strategy & Ducati Style Centre, stated: “At Ducati we consider style and love for beauty to be fundamental elements for creating emotions and experiences capable of going beyond the pleasure of riding. Our “Reduce to the Max” style philosophy provides a symbiotic integration between form and function, in which each element is essential and the superfluous has no space. Bringing our style principles to Milan Design Week aligns perfectly with our business strategy and adds further value to our approach to design."

Immersive journey in seven stages

The exhibition “Forma – Feelings designed by Ducati in Borgo Panigale” is structured through a route in seven stages, which represent the fundamental steps through which the designers of the Ducati Style Center and the engineers of the R&D department transform a motorcycle idea into a true work of art. The Ducati model used to describe this process is the super sports bike par excellence in the Borgo Panigale range: the Panigale V4.

The immersive itinerary of the exhibition opens with a space dedicated to the "Brief", i.e. the document that provides designers with the general guidelines with which to begin the stylistic creation of each motorcycle. The "Analysis & Concepts" phase follows, a real flow of research in which the designer's thoughts range between art, music, places, colors and shapes, composing a moodboard from which the personality and character that distinguish each new one are born. model. The third step of the exhibition is dedicated to "Sketches", the means by which Ducati designers put all their ideas on paper. The most effective proposals are then materialized in 3D CAD models which allow the creation of the first physical models, the so-called "Proportion Models", from which the best solution is selected. Having reached this point, the next three steps lead to the actual birth of a new Ducati motorcycle, through the "Clay Model", a 1:1 scale model refined by hand like a real sculpture using highly mouldable synthetic clay. , the "Master Model", a resin model that allows you to perfectly highlight the lines and surfaces and evaluate any refinements, to then arrive at the "Clinic Model", which is a faithful representation of the final product (painting included) as well as the the last step before entering production.

At the exit of the exhibition they are displayed six motorcycles from the Panigale family: Panigale V4 Bautista 2023 World Champion Replica, Panigale V4 Bezzecchi 2023 Racing Replica, Panigale V4 SP2, Panigale V4 R and Panigale V2, as well as a Panigale V4 S with which to experience the thrill of riding a Ducati.

The exhibition, with entrance from via Olona 6 bis, will be open to the public until Sunday 21 April at the following times: Tuesday 16, Wednesday 17 and Thursday 18 April from 10.00 to 20.00, Friday 19, Saturday 20 and Sunday 21 April from 10.00 to 21.00.