Ducati: the second flagship store arrives in Rome

The House of Borgo Panigale inaugurated a second flagship store in Rome. It is a meeting place for all fans of the Bolognese company with both the workshop and the showroom inside, there is also an area dedicated to the Land of Joy, with the whole world scrambler, accessories and clothing. As with the headquarters at the Foro Italico, this too is managed directly by the parent company. The new headquarters rises

Claudio Domenicali, Ducati CEO, and Francesco Milicia, VP Global Sales & After Sales, officially inaugurated the new Store in the presence of Andrea Dovizioso, official driver of the team MotoGP Mission Winnow Ducati, And Luca Nanni, Ducati Rome Branch Manager.

Francesco Militia, VP Global Sales & After Sales Ducati, said: “In 2019, Italy has once again become the first market for Ducati, and Rome is increasingly strategic and important for us. Placing a structure like this alongside the Ducati Roma in via del Foro Italico, also maintaining direct management by the Company in this case, means doubling our presence in the capital and guaranteeing an even more widespread and functional service to our passionate customers. We are very happy and proud of this new opening, a large, quality space capable of best representing the world of values ​​of Ducati and Scrambler, ready to welcome the numerous and passionate fans of our brand, which in Rome itself boasts a very strong and active. The opening of Ducati Roma Gregorio VII is part of the process of global expansion of the company sales network, which today includes over 780 dealers in 90 countries around the world. This one in the capital is only the latest to be inaugurated since the beginning of the year, which in recent weeks has seen new dealers open in China, India, Brazil, Austria and the United States".