Deus Ex Machina: the new collection presented

Deus Ex Machina – It was a great party in the name of music, taste and obviously passion for two wheels that was held in the spaces of Deus Ex Machina. In fact, Wednesday evening in Milan was animated by a happening that brought together enthusiasts of custom motorbikes or simple enthusiasts in via Thaon di Revel.

An aperitif from Deus Ex Machina: the event

In its simplicity the evening slipped away pleasantly. Many people came for the occasion or just to enjoy an aperitif in a very particular location. In the various rooms of Deus Ex Machina the new clothing lines made of so much beauty have found their place, endless jeans, but also t-shirts, trucker caps and much more, all in the name of custom, like the motorbikes they make beautiful display of himself. But that is not all. The evening was enlivened by Johnny Boy, an authentic rockabilly band that made those present sing and dance to the tunes of greats of the genre such as Johnny Cash & Co.

The highlight of the evening, however, was another. In fact, around 20.30pm, the short film "Extreanity of front view" was screened, a spectacular video lasting approximately five minutes made by Jeff Zwart and featuring Ridley Harper. During the film Harper drove on vintage vehicles first in the desert and then on snowy roads aboard a scrambler and a duly prepared XNUMXs Porsche.

Deus Ex Machina: what is it

Deus Ex Machina is an Australian-born brand specializing in motorcycles, bicycles and surfboards. Worlds apparently distant but united by the creativity and construction skills typical of an artisan workshop and by an unfailing passion for the creation of unique, always original works. The three inspiring passions of the brand also give life to a line of clothing and accessories that is becoming known throughout the world for its particular graphics and imaginative combinations. Today these laboratories of the Deus world are known as the "Temples of enthusiasm": large exhibition spaces with workshop, shop and café, where you can experiment, see and touch rare objects and special pieces. The enthusiasm of this simple world and the spirit of belonging that characterizes lovers of the brand have achieved great success in Sydney, Bali and Los Angeles. After these 3 places, on March 15th a new temple of Deus ex Machina enthusiasm opened its doors in the heart of Milan, in via Thaon di Revel 3, within the first Italian "motorcycle neighborhood".

In the Deus store in Milan it is always possible to find new specials, motorbikes, bicycles and it will also be the place to appreciate some Deus "icons": the "Greivous Angel" motorbikes, "The Mono", the "Street Tracker", the Deus Cycleworks bikes with “surf holders” and fat tyres, bikes of all types, city bikes, fun bikes, custom fixed gear on a Cinelli or vintage base, Deus surfboards, made in Bali for enthusiasts by the best shapers in the world. Inside the exhibition space there is the workshop/workshop where the bicycles are set up and restorations carried out, and next to it is the "Deus Café": a bar restaurant which with its atmosphere has quickly become the meeting point for enthusiasts of the 3 worlds similar to Deus and the beating heart of the events that can take place there.