Dark Custom Night: the customization season has begun [PHOTO]

Dark Custom Night – The Dark Custom Night, the Harley-Davidson Italia event, took place on March 21st inside the Blue Note in Milan. right theater to underline the strongest connotation of the Harley Davidson soul, customization. Furthermore, the novelties of the Spring 2016 men's/women's collection were presented here and the first women's line of the Core Black Label Collection was announced.

"Revisit, shuffle the cards, break the mold, pursue your individuality, give life to your ideas: this is the message that we condense with the claim #WEARECUSTOM and tell through the Dark Custom Night.” she pointed out Maurizio Ruvolo, Marketing Manager Italy. "The presence of the Iron 883, the Forty-Eight, the Softail Slim and the Road Glide Special, as well as that of some bikes participating in the second edition of the Battle of the Kings contest, underlines the products that characterize 2016 and is intended to be a welcome to spring. It's time to ride a motorbike. To bring passion and style to the road and enjoy the journey, also getting noticed through a personalized outfit that is refined in every detail".

#WEARECUSTOM is developed in every aspect of the evening: location, music, performance. An emotional journey Harley-Davidson Italia tailor made. Milwaukee motorcycles have chosen to enter the international temple of music. The Blue Note hosts the excellence of the world jazz scene. Harley-Davidson is aimed at both the male and female audiences: for this reason it has opted for co-management: Monica Milanesi, who graces theater stages and represents style, is contrasted with Davide Nicolosi, an original metropolitan artist capable of creating a ironic, light and irreverent atmosphere. Archimia have created an ad hoc musical setlist, "customised" for Harley Davidson and interpret iconic rock and pop songs to surprise and always offer another perspective.