Dainese: the new Custom Works experience presented

Dainese presented to the public Custom Works, the personalization service for the house's garments. A multi-channel experience that begins online with the 3D configurator and continues in store with the delivery of the customized garment to the customer; an engaging process, which combines the practicality of digital configuration with the craftsmanship of a unique, hand-made product.

With Custom Works, Dainese offers all motorcyclists the quality and know-how acquired in over 45 years of activity and production of customized leather suits. A decades-long history that has seen Dainese grow, collaborate and share its goals with the greatest riders of all time, from Giacomo Agostini to Valentino Rossi. The same story that has always seen Dainese in first place in terms of innovation. Thanks to Custom Works anyone can get a tailor-made garment and create their own unique design, choosing from a vast range of leather colors and accessories and taking advantage of the possibility of applying writings and images. Custom Works is now accessible with a completely revamped multi-channel experience. Accessible from the website, the brand new 3D configurator allows every motorcyclist to customize their suit, jacket or trousers in real time with an easy, engaging and interactive digital experience. Here the customer can preview their garment, change the color of the individual parts, choose accessories (plates, soaps), upload writings and images which become immediately visible on the garment in 3D. Once the design has been created, the motorcyclist can save the model, make an appointment to take measurements and complete the purchase at one of the Certified Custom Works Centers, the network of shops authorized and certified by Dainesea offer the Custom Works service.

Here, with the support of a specialized consultant, the 25 anatomical measurements necessary to create a tailor-made garment will be collected, taking into account the specific needs and use for which the customer will use the product. At the Store you can experience first-hand all the technology, materials, finishes and accessories that give life to the most advanced Grand Prix suits and with which the garment will be made. With Custom Works every customer will be able to wear a Dainese piece that is unique in the world.