Borile: new life thanks to Administra's push

Boryl – The evocative Caffè Letterario da Giacomo in Piazza Duomo in Palazzo Reale was the venue for the announcement of the agreement reached with Administers (Veronese company operating in the automotive sector led by Filippo Manara) e Umberto Borile (manufacturer and creator of the world-famous motorcycle brand) and the news for the three-year period 2018-2021.

Production of the will continue Multipurpose, flanked by the new one MdV 300 and also, with knobby wheels, there will be the B500 Ricky. A 250 cc model will be created, designed for road trips and accessible to all in terms of seat height and weight, which, precisely because of these characteristics, will be appreciated above all by the female public. The program includes a 450 cc road bike in the style of the old BSA Gold Stars and, finally, a half-faired 550 cc for raids and rally bikes. The new engine that Umberto Borile is building will see the light of day, equipped with a new, revolutionary distribution. “Collaborating directly with Umberto Borile is a privilege that many will envy me, but at the same time a challenge full of opportunities and not without pitfalls – said Filippo Manara -. There are many new features that we will present in the three-year period 2018-2021: from the putting into production of a 450 cc road version and of the B500 Ricki, to the creation of an engine completely designed by Umberto, up to the presentation at EICMA 2018 of a motorcycle designed for a public female, who will choose Borile for aesthetic taste, exclusivity and ease of use". "The desire to continue creating beautiful things – stated Umberto Borile – made me choose Filippo Manara and his company Administra because right from the start he showed me enthusiasm and concreteness in developing a whole series of activities that are so important today, necessary and indispensable to increase and expand the activity of the brand itself“. The managerial structure will be completed by the Milanese DOC Maurizio Zucchi, sales manager, who is entrusted with the task of creating the new Italian and foreign distribution network: "The new relationship that we want to build with the dealers will finally allow us to give the Borile brand the right feedback on the road that it deserves".