BMW: between present and future at EICMA 2018 [INTERVIEW]

There are many new features from BMW ad EICMA 2018, also open to the public from today to Sunday 11th. We already have talked about the S 1000 RR, the bike in the foreground on the Bavarian brand's stand, but there is no shortage of other updates related to the Adventure and Urban world. With also an eye to the future, as he tells us Salvatore Nanni, general manager BMW Motorrad Italia.

BMW at EICMA 2018

"It is an opportunity to share the great news, the result of the commitment to research and development promoted by our company – the words of the brand manager – We brought six world previews, plus two products that had only been in dealerships for a few weeks".

The world has already said about the S 1000 RR Adventure sees the 1250 GS, 1250 GS Adventure and F 850 ​​GS on display, while for theurban mobility the C 400 GT scooter is present: “It has a fun and dynamic engine, an elegant design and the possibility of being connected with your smartphone, without taking your hands off the handlebars”. We close with the R 1250 R and R 1250 RS.

The future of BMW Motorrad

From the present to the future, with ideas of BMW for the coming years: “We want to explore new segments or continue to form entirely new ones. Continuous evolution is a founding element of our strategy, therefore you will see this strategic attitude of our brand materialize, also in the coming years".

When theelectric could play a key role: “Development at BMW is one of the pillars of the strategy as a group, both on the car and motorcycle side. On our side in 2014 we launched the C Evolution, two years ago a new concept and for us it remains an important path that we are following. Our electric vision is focused above all on urban mobility".