BMW Motorrad, Start of Season: an open weekend to get to know the new R 1250 R, R 1250 RS and S 1000 RR

Saturday 25 e Sunday February 26 2023 the new motorcycling season will start BMW Motorrad, which coincides with theOpen Weekend for the launch of the Start of Season. The first of several events during the year to celebrate the centenary of the signed motorbikes BMW. The launch of the new ones is scheduled for the weekend R 1250 R, R 1250 RS e S 1000 RR.

The news

Information on the Start of Season they can be consulted in the dedicated section on the official BMW Motorrad Italia portal and to book a test ride at the dealership the specific digital tool Test Ride NOW is available.

This weekend the BMW Motorrad dealer network will remain open to welcome interested parties and enthusiasts. As mentioned, the presentation of the three models and the opportunity to book a test ride to try out the models in the range are planned.

Those who go to BMW Motorrad dealerships during the open house weekend will be able to access exclusive digital content and services for the first time thanks to the NFC tags present in the showrooms. For example, as reported, they will be able to register in advance for the selections of the next GS Trophy or for the GS Academy or for the Track Experience, in this case events designed to allow testing of the sporting range on the circuit.

Furthermore, it will be possible to subscribe to an exclusive communication channel to stay informed in advance about the news regarding the BMW Motorrad panorama, the invitation to closed rooms and more.

Photo: BMW Motorrad – BMW Group