BMW Motorrad: together with the C 400 X and C 400 GT the launch of the new operational leasing Why-Buy Evo
A new product in the two-wheel panorama
Why-Buy Evo, a new proposal announced by BMW bank, appears as another step in offering a mobility service. Its launch will support the communication campaign BMW Motorrad on new scooters C400X e C 400 GT, as reported.
Information
The new product is aimed at private individuals, freelancers and businesses, in addition to the range of proposals and services that BMW Bank recommends to BMW Motorrad customers, promoting a broad Brand Experience. As mentioned, the launch of Why-Buy Evo will support the communication campaign BMW Motorrad on new specimens C400X e C 400 GT with a proposal: zero down payment, 36 months and Silver package (with RC, tax, BMSI maintenance 3 years / 30.000 km, fire, theft, assistance, events and windshield) starting from 232 euros per month. A possibility to access the proposal with a zero down payment formula including complete services and the possibility of getting on the bike immediately, as indicated.
Different packages available with one part always included, including RCA, tax, ordinary maintenance and assistance; then an optional part with increasingly complete contents such as:
– Silver which, in addition to the services included, also includes fire, theft and breakage of the windshield;
– Gold which adds collision coverage to Silver;
– Platinum which adds the offer with the Mini Kasko to the Gold;
– Platinum PLUS which completes the Gold offer with Kasko in the event of total destruction of the motor vehicle, as an alternative to the Platinum package.
Therefore the following are highlighted:
– Ease, because there is a single all-inclusive fee based on the desired package of services.
– Modularity, because the service packages can be built with an increasing and different intensity and are immediately understandable and clear.
– Flexibility because it provides customizable advance payments, durations and mileages as well as clear early exit costs – where applicable – with a careful eye on the opportunities for replacing the motor vehicle.
Photo: BMW Motorrad
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