BMW Motorrad will not take part in the next Intermot and EICMA shows

Given the current situation conditioned by the pandemic and the difficult forecasts on its evolution and effects, BMW Motorrad has indicated that it will not participate in the next shows dedicated to two wheels Neighborhood e Milano, expected in October and November respectively.

The anticipation

The health emergency linked to COVID-19 Coronavirus currently envisages containment measures, in a situation that continually evolves and is therefore difficult to evaluate over time. An uncertainty to consider given the choice of the German brand, as emerges from the press release. The text specifies: “This decision was made in order to immediately counteract the current planning uncertainties at an early stage, also for all our partners involved in the BMW Motorrad motor show appearances, in the interests of the greatest possible safety, predictability and transparency.”
The planned presentations will still take place on “alternative platforms”, is still highlighted on the occasion, as for example will already happen on 3 April 2020. The day on which the world debut of the new R18. An exemplary cruiser that follows the interesting prototype introduced at the last edition of the Concorso d'Eleganza Villa D'Este. Therefore the various international previews and materials regarding the products expected in the aforementioned shows will be accessible remotely, thanks to “digital communication formats and channels” connected to the Bavarian brand.

Photo: BMW Motorrad