BMW Motorrad: second best sales performance in 2020

BMW Motorrad Has delivered 169.272 motorbikes and scooters in 2020, achieving the second best result ever in sales. In the previous year: 175.162 vehicles/ -3,4%, as reported. The launch of thirteen new models, the BMW Motorrad product portfolio and the partnership with BMW Motorrad dealers around the world, despite the difficulties linked to the pandemic, contributed to the good result.

In Italy

Data regarding registrations at national level, source UNRAE, highlight a containment of losses compared to 2019 in the market for endothermic motorcycles and scooters over 50 cc with a result of -7,8%.
In the segment of motorcycles over 500 cc, compared to a market percentage of -11% compared to 2019, BMW Motorrad has achieved segment leadership with 11.124 motorcycles. The market share increases, given 18,7% and +0,3% compared to 2019, limiting the loss to 9% compared to 2019. Then observing a particularly relevant segment for BMW Motorrad, that of models over 750 cc, the increase in share was even more significant: 25,9%; +1,6% compared to 2019.
Evaluating for families, the specimens boxer they remain at the top given the 7.249 registrations, with new ones also highlighted F 900 R e F 900 with 1.450 registrations like the S 1000 XR, fourth example for registrations with 799 units. In total, BMW Motorrad Italia registrations were 13.504 (-13,5% compared to 2019) including 32 electric scooters C evolution.

Overall and international market

As mentioned, the boxer models have a leading role with a total of almost 80.000 units sold. A position strengthened in 2020 also with the introduction of R18.
The performance of the single-cylinder models is also good BMW G 310 R. e BMW G310GS. Renovated and presented to the public in autumn 2020. With over 17.000 motorcycles worldwide, these examples are protagonists in the BMW Motorrad proposal. As are the new ones F 900 R e F 900 which have attracted a lot of attention. With 14.429 models sold, there is a further presence of the brand in the mid-range segment. Then considering other specimens such as the BMW F 750 GS, BMW F 850 GS e BMW F 850 ​​GS Adventure, the overall share of the front-facing two-cylinder series already exceeds 35.000 units, according to information.
In the European context, with an increase of 1.224 vehicles and therefore 27.516 units sold, Germany remains the main market for the brand. The difficulties caused by the pandemic have affected the main markets in a different way in the continental context. Growth was also noted in France compared to the previous year with 17.539 units, compared to 17.300 units in 2019; while in Italy (13.918 units), Spain (11.030 units) and Great Britain/Ireland (7.315 units) the sales figures were slightly lower, with a slight decrease in volume of -5,3% in the entire continental context.
Growth then continues in the Chinese and Brazilian markets. Considering 11.788 motorcycles and scooters sold, compared to the 8.818 units of the previous year, the increase reported in China was 33,7%. The performance in Brazil was also good. Indicated 10.707 units sold, a higher number than the 10.064 units of the past year, with a growth of 6,4%. The South American market is among the top seven in 2020, as highlighted.

Photo: BMW Motorrad