BMW Motorrad, great protagonist for the brand's centenary

BMW Motorrad – The Next 100 Festival, the event created by BMW Group Italia to celebrate both the centenary of the Group and the 50 years of presence of the brand in Italy, was a great success with the public and with passion.

Over 40 thousand people participated in the three days (from 23 to 25 September) at the Monza National Autodrome. In conjunction with the event, BMW Italia has also reached the prestigious milestone of 1 million fans on Facebook. 1,6 million people were reached on social media over the weekend and over 400 dedicated contents were uploaded. 40 thousand interactions from fans on online platforms.

Over 4 thousand test drives of the car and motorbike range carried out. Over 6 thousand children participated in the BMW Family and Kids Tour activities. Over 2 thousand BMW motorcyclists arrived and over 350 enthusiasts from the Federclub MINI Italia and 250 from the BMW Autoclub Italia gathered at the racetrack. Enthusiasts, customers, BMW Group collaborators, dealers, friends, members of the BMW, MINI and BMW Motorrad brand clubs, many young people and children enlivened the event (structured over an area of ​​46.000 square meters between paddocks 1 and 2, garage and first floor of the structure) and stormed the various experience and entertainment areas where more than 300 Group products were on display including BMW, Rolls-Royce, MINI, motorbikes and scooters, as well as the cars of the BMW Autoclub Italia, the Federclub MINI Italia, the concept cars and motorbikes of the BMW Motorrad Federclub Italia.