BMW Motorrad hits record sales in April 2015

BMW Motorrad – After achieving record sales in the first quarter of 2015, BMW Motorrad remains firmly on the path to success. The month of April 2015 confirms the excellent numbers of the German brand and records a new sales record for BMW Motorrad

"In April 2014 we had already achieved an exceptional sales result with 16.344 units. In April 2015 there was a further increase of 1,3% in sales compared to April 2014, thus managing to surpass last year's record. This makes April 2015 the best month of all time for BMW Motorrad"He said Heiner Faust, Head of Sales and Marketing at BMW Motorrad. This growth in sales is due to the new models of R and S series. Demand for the new BMW S 1000 RR and especially for the R 1200 R was very strong. Furthermore, the NINET R, the R 1200 GS Adventure or the travel Enduro, R 1200 RT, all rank high in the popularity charts.

"We are pleased to see the market recovering in Europe, especially in Spain, but the big increase has occurred in Asia, also with the new flat-twin and four-cylinder models, which are currently in high demand, which will then be joined by two additional models during the season“, added Heiner Faust, Head of Sales and Marketing at BMW Motorrad. The tourer on May 16th BMW R 1200 RS will be officially launched and, then, the latest Boxer model has already been chosen as motorcycle of the year by the readers of MOTORRAD ITS magazine, before it was even launched on the market. “We are currently presenting the 1000 S XR to the international media, a completely new two-wheel concept for BMW Motorrad. The model, which has received positive praise from journalists specialized in the motorcycle sector, will go on sale from 13 June and I am convinced that, even with it, we will keep our sales significantly above those of last year thanks above all to our strong range of models”, concluded Faust.