BMW Italia main partner of the Camogli Communication Festival

BMW Italy for the fifth time it is the main partner of Communication Festival, scheduled at Camogli (GE) from 8 al September 11th. The theme of freedom was highlighted on the occasion.

The experience of Franco Antonello and his son Andrea

In this edition, BMW Italy deals with the theme of freedom and it does so with the involvement of Franco Antonello, in the role of speaker, who on Saturday 10 September at 12 pm at the Communication Terrace deals with: “Freedom beyond limits: living on the road”.
On various occasions BMW Motorrad Italia supported Franco and Andrea in their travels and the support of “The Fairy Children” is one of the main actions of BMW Motorrad inside Especially, the corporate social responsibility program of BMW Group Italy.
Franco Antonello is the father of an autistic son, Andrea, who through long motorbike trips has found a way to communicate with him, leaving without a defined destination. A first experience was followed by others, which allowed Franco to enter more and more into Andrea's world. But Franco did not limit himself to his own experience and, aware that a similar situation involves other families, he gave shape to the social enterprise "I Bambini delle Fate".
The first edition of the Camogli (GE) Communication Festival was held in 2014, immediately becoming “the point of reference in the complex panorama of communication and in the current intergenerational debate of our country”, as indicated in the press release released by BMW Motorrad.

Photo: BMW Motorrad – BMW Group