Bering launches the tear-away airbag at EICMA [LIVE VIDEO]

Bering – A particular proposal, designed to strengthen the safety of motorcyclists in the clothing sector, is the one introduced by Bering on the occasion of EICMA 2017. The French company, in fact, presented the cable airbag. To find out more we interviewed the Michele Losito, Pure Marketing and Italian Sales Management of the brand: “This is a very convenient solution and certainly cheaper than the wireless one proposed in France, more sophisticated but also less accessible. With this airbag we are addressing the general public with a system that wraps both the back and the collarbone, which is equipped with a level two rigid back protector that gives complete protection to the person's chest. It is a top shell vest certified at level one for abrasion, breathable but also waterproof, therefore perfect in combination with a light jacket or an important one".

"Our product is perfect for road use and has a limited cost. The fortune of working with Bering is that of being able to offer objects with an excellent quality-price ratio – continues Losito -. €399 is not a popular price in an absolute sense, but very low if you take into account the technology behind the creation of an airbag. Even putting it back into use after the first use is not expensive: the can of compressed air, in fact, costs just 25 euros, the tear cord less than 20".