Benelli invests in South America and opens in Brazil

Confirming its cosmopolitan soul and its profound commitment in Italy and in the world, Benelli QJ is pleased to announce the opening of new establishment of the Bramont Motorcycle Factory in Manaus, Brazil, where all Benelli and Keeway motorcycle models for the South American country will be assembled.

The new production space of over 12 thousand square meters, which adds to the almost 100 thousand square meters of the already existing Bramont factory, was inaugurated in recent days in the presence of authorities and the press, immediately attracting great interest and enthusiasm among those present.

The ceremony was attended by Ricardo Lessman, president and CEO of Minvest (a group of which Bramont is part); the Chilean ambassador to Brazil, Fernando Schmit; the Superintendent of Suframa, Thomaz Nogueira; Keeway CEO George Wang; The Benelli project leader, Flavio Zanzini; Bramont CEO Ivan Contreras; the company's production director, Marcio Lassance and the commercial director, Jean Anwandter.

In the new Bramont factory, which will become one of the points of reference for Benelli in South America, they will be assembled the classics of the Pesaro company's production, from the TNT 899 and 1130 to the Tre-k 1130 and Trek-Amazonas, but also the latest arrivals from the Lion house, such as the BN600.
According to Bramont, a rosy and high-level future lies ahead: thanks to the birth of the new plant, the company aims to implement its workforce in the coming months and to sell at least 2 Benelli vehicles this year.

And precisely in this perspective, the first "Benelli Store" was inaugurated in Brazil, in Sao Paulo. In addition to a large exhibition space, the three-storey building also houses three service stations, a meeting room and a lounge area for its customers.