Benelli: the Style, tradition and research Center [VIDEO]

A journey in the Benelli Style Center a Pesaro. A quick story dedicated to work, study, the definition of forms linked to a long tradition.

The Benelli Style Center

Stefano Casanova, Chef of Design Benelli Motorcycles, accompanies the viewer on this quick visual journey dedicated to the work in the Style Center of the Pesaro brand. Work, dedication and passion emerge. Shapes are traced and modeled and an equally important aspect is the history of Benelli itself. “A unique heritage”, taking up an expression quoted in the video.
Examples from the past are sources of inspiration, remembering that several motorbikes are still today "Icons" of the two-wheeled panorama. Metaphorical guidelines for the definition of the future stylistic language. Therefore a careful knowledge of what has been done to give shape to what will be.
Stefano Casanova continues by outlining the phases of the experts' work, always starting from a blank sheet of paper and conceptual drafts. From the subsequent choices you move on to “preliminary modeling” with the use of examples in 3D and here the technological front also takes on importance, although still combined with artisanal skill, using clay. Virtual and real together in the creation of a new work.
Also highlighted Little lion 800, developed on a technical base that houses a new front-facing twin-cylinder. A layout linked to a conceptual evolution, considering the Leoncino introduced in 2015. A more aggressive appearance suggested by the same steel trellis frame, with interventions on the stylistic features and on the same proportions.

Photos and videos: Benelli