Benelli: 110 years remembered with a celebratory logo

Benelli, on the occasion of his 110 years, features a new logo developed by Benelli Style Center. An image that combines the past and present of the brand summarized by a lion, an iconographic symbol of this reality.

The new logo and the important milestone

The image seems to stand out with a look towards the future, completed by the year of birth and the current year, reaching 110 years of history.
This new logo will be linked to a series of initiatives and events managed by the iconic Leoncino brand to commemorate the anniversary, concentrated in particular at the Officine Benelli Museum in Pesaro, the fulcrum of historical memory where it is possible to visit over 200 Benelli and MotoBì motorcycles representing the past of this brand.
An important event organized by Benelli Historical Register e Moto Club Tonino Benelli with the collaboration of Benelli, attracting enthusiasts from all over the world every year and, considering the 110th anniversary celebrated on the occasion, an event is expected with various surprises and innovations announced soon. The high point of the celebrations coinciding with the “Benelli Week 2021”, scheduled in Pesaro from 13 al September 19th.

Image: Benelli