Aprilia RS 660: the new sports car is the official motorcycle of the Milan Games Week-X event

MGW-X, tenth edition di Milan Games Week dedicated to video games, esports and geek culture, is all digital live on Twitch. Aprilia turns out to be a partner and the new one RS 660 official motorcycle of the event.

The motorcycle

Aprilia RS 660 features a sporty and aerodynamic design, also covered with a peculiar Acid Gold. A specimen animated by a twin-cylinder heart that transmits 100 horses to be considered against a weight of 183 kg. The overview of technological contents is varied.
It appears as the official bike of the event MGW-X and among the protagonists of the Opening Night on November 26th, a virtual and inaugural gala evening, also the champion Max Biaggi.

The event

Aprilia is a brand already involved in the world of esports, evaluating the gaming area as strategic for its communication plans. The collaboration program includes breathtaking races at MotoGP 20 with the Aprilia Racing Esports Team, live on the Twitch Games channel of MGW-X on Saturday 28th from 12pm. The six-time world champion Max Biaggi participates and comments together with Bryan, presenter of MGW-X, when done by the riders on the virtual tracks, but the involvement of the Imacrew girls between the curbs of the tracks of Mario Kart 40 Deluxe for Nintendo Switch is also mentioned in an all-female challenge. Also noted was the presence of Tommaso Marcon, Aprilia rider and tester.
The “X” edition of Milan Games Week is an “Xtensive” edition. A digital show visible in streaming on Twitch, as mentioned, with different contents on 6 channels divided by theme. Exceptional presenters also intervene to manage the timing of a multifaceted schedule, also considering the social channels and the Milan Games Week website.
MGW-X is therefore a multi-channel entertainment platform for experiences aimed at a wide target of enthusiasts.

Photo: Aprilia / Milan Games Week